OUR CUSTOMER REVIEWS
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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
324 ratings and 234 comments received in the last 90 days.
03 June 2026
Excellent customer service from Michelle Kelly from start to finish would definitely recommend the branch
02 June 2026
Excellent service from start to finish, couldn't have asked for more. Communication was brilliant with regular updates on the status of the order and the collection process was seamless. Michael Berry was a great help at all times, very professional
30 May 2026
Extremely helpful and nothing was too much trouble
30 May 2026
100% satisfied with the Manchester BMW branch its been amazing and lovely to get our vehicle from them. Ismail has been amazing and made our journey 10/10. Everything has been outstanding thank you very much Ismail and the BMW team for everything.
29 May 2026
Just a lovely experience from ordering the car all to the way to the hand over thanks to Michelle.
27 May 2026
Michelle Kelly goes above and beyond to ensure every aspect of the purchase runs smoothly. She is a massive asset to Trafford BMW.
27 May 2026
fantastic experience from start to finish. I was given space to browse the vehicles comfortably without feeling pressured and had a test drive straight away. Special mention to Sam Cleverly who was excellent throughout. Entire process was seamless.
24 May 2026
Michelle Kelly who we dealt with was pleasant, helpful, open & transparent. I've walked away from purchases before due to nonsense sales tactics & arrogance & Michelle didnt demonstrate any of this which made it an enjoyable buying experience.
17 May 2026
The sales rep was fantastic
13 May 2026
Helpful and friendly staff
04 May 2026
Michelle was great at Williams Trafford bmw from start to finish.
04 May 2026
Kept up to date all the way upon collection of new vehicle. The staff and people who work there are exceptional and are really friendly.
03 May 2026
Lovely showroom, wasn't pressured into anything & the staff were all very helpful & friendly.
03 May 2026
Incredibly friendly and professional staff throughout Williams Manchester, with a keen focus on customer service and satisfaction. Our sales managers were Oliver and Michelle who were really helpful and supported us throughout the whole process.
03 May 2026
Fourth BMW choice of vehicle. My second brand new. Experience was smooth & faultless, concerns, questions & extras dealt with effortlessly.
01 May 2026
Excellent customer service from Michelle Kelly.
29 April 2026
Great service from start to finish. Sanjeev in sales was excellent-he went out of his way to make sure I got everything I wanted. Shabz handled the handover and provided truly exceptional service, answering all my questions and always being approacha
28 April 2026
Knowledgeable and quick to respond
20 April 2026
Exceptional service provided by sales staff, Charlie was exceptional in his approach and support!
13 April 2026
Amazing service from start to finish. My car was slightly delayed, but Adam Calvary did everything he could to meet my expectations. Sam kept me informed through the whole process. He even sorted me a car because I'd sold mine on. Thank you Sam.
06 April 2026
The level of professionalism from Michelle was outstanding. She made the whole process from initial contact to collection a delight.
06 April 2026
Excellent salesman we dealt with (Sanjeeve) A very informative process
04 April 2026
First class service from start to finish. Ismail was absolutely fantastic abd can't praise him enough. This our second purchase from Williams Manchester and once again didn't disappoint .
03 April 2026
Ismail was fantastic, Nothing was too much trouble. A truly brilliant experience
03 April 2026
I ordered my new Motability car and was very nervous but when I spoke to Michael I felt calm.Michael was fantastic and I had an exceptional exemplary experience from start to finish.Michael and his manager made me,my mum and sister feel like Royalty
03 April 2026
Michael Berry provided a fantastic service along with his manager Matt Bernard. The whole process was seamless from choosing a car to delivery/handover
02 April 2026
Oliver was very helpful and responded quickly to all questions.
01 April 2026
Handover was really smooth, and it felt special. I
31 March 2026
The 5 stars are only due to the service provided by Ismail. He convinced me to complete the purchase when I was minutes away from purchasing a car of another brand.
31 March 2026
Always a very professional friendly handover
30 March 2026
Very good financial deal, no nonsense.
29 March 2026
We were welcomed into the showroom and offered drinks,shown around the car we were looking at and offered a test drive.
29 March 2026
I was very happy with the service provided by Sanjeev Singh. From start to finish he was an absolute superstar and and pleasure to deal with. Nothing was ever to much and he is just a genuine nice person which the world needs more of.
26 March 2026
Friendly staff. Knowledgeable. Competitive pricing.
25 March 2026
Michelle was incredible as always, she is a credit to the business, She needs a pay rise!!!
25 March 2026
Great
24 March 2026
Great service. Kept informed throughout.
24 March 2026
The whole process was smooth. We were kept up to date on the process of the cars manufacture and emails were always replied to.
24 March 2026
Michelle the sales lady was absolutely brilliant.
24 March 2026
We were made to feel at ease every step of the way
12 March 2026
Brilliant customer service Sam is an outstanding member of the team
06 June 2026
ALL staff were very friendly and professional. I was informed several times on the progress of my car and how long it was going to take. I was offered refreshments while i waited and provided with a comfortable and relaxing waiting area.
06 June 2026
Very friendly and professional.
06 June 2026
Professional as always. Explained was had been done to the car.
06 June 2026
Good
06 June 2026
I was welcomed and dealt with very quickly.
06 June 2026
My experience with Alex Calver who handled my service was very professional in every way and kept me in the loop from the beginning to the end with a very friendly demeanour.
06 June 2026
Staff was very welcoming, friendly and helpful. Whole service experience was excellent.
05 June 2026
Comprehensive update,though I thought some confirmation on brake pad status would have been appreciated.
04 June 2026
I've had lovely services from Ismail Voraji. He has provided the best service I could have asked for. His insight, advice and patience was key in choosing this BMW to purchase my new car.
04 June 2026
Frequent updates on where in the process my vehicle was, and great waiting facilities
04 June 2026
Staff friendly and polite. I was offered coffee and biscuits and had a good look around at all the nice cars. However I had a waiting appointment which was from 10:15-12:15 for the service. This ran over by an hour or so which wasn't ideal.
03 June 2026
Radcliffe was very polite and friendlu
03 June 2026
Excellent immediate attention on my Cabriolet bmw car - in recovery breakdown for the window - Matthew , newcomer to the service team , extremely good, giving me updates/ phone calls - assisted in my having car back after only 3 days - hang onto him!
03 June 2026
Team had a clear understanding of the problem I had, and resolved the issue first time.
03 June 2026
I have received inconsistent information from different departments regarding insurance products I purchased with my vehicle. More than six months later, I still have not received policy numbers or documentation, making it impossible to make a claim
03 June 2026
Efficient and friendly team with excellent facilities
03 June 2026
Seamless service
02 June 2026
Seamless booking in process Driving to the designated area leaving the car Tahlia ((booking in) Chloe (service) Can't fault them and the Williams team
02 June 2026
The drive in reception is an excellent arrangement. The receptionist was expecting me and I was served promptly.
02 June 2026
Friendly service and Claire was extremely helpful. Nice touch with the hot drink and breakfast snacks.
02 June 2026
The centre gives excellent service and advice too.
01 June 2026
Everything gone well.
01 June 2026
Excellent customer service, kept informed all the way.
01 June 2026
Excellent staff and a slick process.
01 June 2026
Everyone was pleasant and efficient
31 May 2026
The service was very good , and I was Advised very well by Claire on drop off and pick up.
31 May 2026
I am extremely disappointed with the service I received. My vehicle was not repaired as promised, and I was left with serious concerns about the honesty and professionalism of the staff. Instead of resolving the issue, the situation became worse afte
31 May 2026
Great team, friendly & smooth interactions; all the info I needed, when I needed it! Rad is an absolute credit to the team there.
31 May 2026
polite and professional people and an efficient service.
31 May 2026
Great service from Williams Manchester. I had a problem with my Car the day before going on holiday. They got me in short notice, Bilal my service advisor was excellent and they got the Car fixed within 2 hours. Everyone I engaged with was fantastic.
31 May 2026
Information given was incorrect. Waiting time a lot longer Report and health check up to now has not been received. Was suppose to be sent on the same day No one offered drinks service
31 May 2026
The communication from start to finish was exceptional The customer service was fantastic and Claire really was very accommodating
30 May 2026
Charles the sales advisor went above and beyond with his customer service skills
29 May 2026
Efficient service
29 May 2026
Five stars for the BMW Service Centre. Very smooth process, professional staff, clear reporting of the work carried out, timely updates throughout and excellent customer service from start to finish.The whole experience was efficient and stress free.
28 May 2026
Top professional service
27 May 2026
Chloe was wonderful. Went through everything with us and was very clear and precise, an absolute pleasure to deal with.
27 May 2026
Quick and efficient to sort problem out
27 May 2026
Welcoming and accommodating. No problems with the experience at all.
27 May 2026
Everything was done as had been previously explsined
27 May 2026
The staff were attentive and informative about the process and time it would take.
27 May 2026
Friendly and helpful
27 May 2026
Added request to pro forma booking was 'unexpected' on arrival.
27 May 2026
Tyre was damaged by technician on ramp and had to be replaced. I was not told this until I saw the bill and was charged for it. It was only when I queried it that it was deducted. Checking it over the day I also found a large new scratch on the door
27 May 2026
Great service
25 May 2026
The person who helped me was very professional. She was very attentive. There was good communication overall
24 May 2026
The staff who handled my case were very helpful and efficient.
23 May 2026
We're very helpful
23 May 2026
I have a lease car and the whole process was quick and easy, online pre-registraion meant I just dropped my car and collected it at the of the day.
23 May 2026
Not one thing went wrong
23 May 2026
Lovely friendly service
23 May 2026
Always exceptionally good service at Williams Manchester. Every member of staff are polite and happy to assist to make each visit a pleasurable one
21 May 2026
No issues and was able to wait for my car. Had an interview the same day
21 May 2026
Everything went smoothly and I got it back quickly.
21 May 2026
Service itself, and the lady who checked me in and returned the car, were very professional and I'd rate 5*. The reason for the 3* overall was being told only a few days before the service that the alignment I'd booked couldn't be done on a Saturday.
20 May 2026
Excellent service from Radcliffe and Mike on arrival
20 May 2026
Great service. Attentive , professional and well organised. The whole experience had a feeling of premium exclusivity.
20 May 2026
Not good. My car came in for a service and hasn't worked since and we are now on day 10 of you still having my car.
20 May 2026
The service was great but each time i have asked for a valuation of the vehicle and interested in selling my vehicle and twice i have received no information and no discussion
20 May 2026
Very professional, although despite asking I wasn't told what the issue was only that it's fixed
20 May 2026
Good
20 May 2026
Excellent apart from the fact I had been advised the job would likely take 2 hours and it took 3 hours
20 May 2026
Precise pleasant specific communication which was helpful and follow-up was timely
19 May 2026
I have been treated in very good manners and job done very professionally
19 May 2026
Listened to my concerns and acted upon them
19 May 2026
All went smoothly, i was kept informed. The only downside is having a 5.00 cut off time
18 May 2026
Your staff PROMISE give a very detailed explanation of the inspection and make us feel very comfortable about the services BMW provided.
18 May 2026
All extremely straight forward, great communication throughout and good job done
18 May 2026
Everything but very costly. Replacing wipers at £70 - crazy.
17 May 2026
Excellent service from start to finish. Promise was professional, welcoming and very helpful throughout my visit. The video health check, communication and overall customer care were far above what I expected. A genuinely premium experience.
16 May 2026
Very efficient drop off and collection, all with in timeframe and service inclusive.
16 May 2026
Prompt with no time wastage.
16 May 2026
Very professional and Matthew was very helpful.
16 May 2026
The centre is amazing and state of the art. All staff were extremely friendly and welcoming. Top notch all around. My car was cleaned and washed which was great. Top service ????????
16 May 2026
Personal service, mobile number contact, excellent.
16 May 2026
Handing over the car and seamless paperwork, no issues, all was done smoothly.
15 May 2026
Matthew who I dealt with at Williams Manchester centre was excellent
15 May 2026
Some confusion over warranty repair but we got there.
15 May 2026
From start to finish couldn't fault the service
15 May 2026
Disappointed about the service provided.i only got my car in April 26 Since then its been in the garage twice and both occasions it had to stay in overnight.
15 May 2026
Was told to come and collect the car and then arrived to be told it would be another 2 hours to complete the work which had been signed off.
15 May 2026
Good communication!
14 May 2026
Promise was very helpful and professional in dealing with my car issue. He went over and above to help in providing excellent advice in the repair of my car
14 May 2026
There were no dramas
14 May 2026
Quick turnaround. Service with a smile
13 May 2026
Book in process was fine. I waited for my car to be done. Upon leaving I noted the car handed been hoovered. Went back and forth for a bit but, then Matthew took my car and got it sorted.
13 May 2026
good communication from all staff. Fair price on repair of tyre which had a slow puncture
13 May 2026
Somehow, every time I come I have to deal with Claire and she's always doing amazing explaining to me the steps and making it very very clear for me, knowing that I know nothing to car
12 May 2026
Swift and Professional Service from all the staff
12 May 2026
Job was done well in a reasonable amount of time, staff was polite and friendly
12 May 2026
Service went smoothly and the young lad Bila who assisted me with everything was extremely helpful.
12 May 2026
Very professional service from dropping off to picking up . A credit to you all well done .
11 May 2026
The lady who was looking after us, went above and beyond expectations!
11 May 2026
Waited too long and not kept informed Car wash not done properly and rushed - was there over 2 half hours for just a brake fluid service - first time I've not been happy
11 May 2026
All was carried out as originally agreed. Happy with all work and followed up feedback.
09 May 2026
The service was much better this time however there was no indication that the desk used by staff can also be used by customers. I ended up asking a customer for assistance as they were sat at the same desk at which I was booked in at.
08 May 2026
See below.
07 May 2026
Great job, great staff and great service
06 May 2026
Claire dealt with my issue efficiently and suggested a cost effective solution. She apologised for the handover teams miscommunication which saw me left at a desk without being attended to for c 20 mins, although this was in no way her fault.
06 May 2026
Chloe was very helpful, kept me up to date with the progress, friendly and professional m
06 May 2026
Was fast and clinical helpful service with a nice bit of eye candy to look after things and make it run smoothly ??
06 May 2026
Good communication and quick resolution
05 May 2026
Great service provided by Promise
05 May 2026
The service I was booked in for was not the one the car needed leading to confusion and wasted time.
05 May 2026
Very good all round
04 May 2026
QUICK EASY AND RELIABLE
29 April 2026
Booked in for tyre change and MOT - car dropped off at 10:20am, waited on site until 5:15pm
28 April 2026
Completely satisfied. Good service from start to finish
28 April 2026
Rushed booking in. Wasn't made aware of charge for hire car, then need fuling as only had 38m in the car returned with 100+ in the tank.
28 April 2026
Told couldn't book while you wait appointment when booked car in. Queried when dropped off and said I should have booked as one. Told was now booked in as while wait. Text at 10.30 saying with technicians when it wasn't. Waited ages and not updated
28 April 2026
Smooth reception of car, regular communication on progress and car running so well after service.
25 April 2026
Job done in time frame agreed.
25 April 2026
Service resulted in warning lights displaying and requiring second visit to rectify.
25 April 2026
Too much waiting ar reception before and after for a simple oil change and headlamp survey.
25 April 2026
The process was really smooth , Communication was great.
23 April 2026
Disappointed that my fault wasn't diagnosed but the service from Chloe was great
22 April 2026
Informative, communicative. Professional and courteous. Promise delivered on everything he agreed
22 April 2026
I was very satisfied with the overall service experience. The service experience fully met my expectations in every respect. The entire service experience was smooth, professional, and exceeded my expectations.
21 April 2026
your reception Staff is very good
21 April 2026
I took my car in at the agreed time and they had no record of it, but if the original date that was booked and then changed. They did the service but despite me showing them my latest confirnation email they spent the entire day telling me it hadn't
21 April 2026
Claire was so friendly, really Quick turn around on the car service aswell.
20 April 2026
The online check in showed the wrong time on the website for a 'sit & wait' appointment. No service agents available. Delayed over an hour by a 'communication issue' by agents. Vehicle returned with dashboard alert still activated.
20 April 2026
Very clean environment, great staff who were very helpful.Promise looked after me and kept me up to date with the vehicle's progress,top man.
20 April 2026
Great lady dealing with me and able to make work whilst waiting
20 April 2026
The team at Trafford are always spot on
19 April 2026
Was told it would take two and a half hours. Ended up with six despite checking after three. No explanation was given.
19 April 2026
Always friendly & helpful
18 April 2026
Very straightforward and followed instructions
18 April 2026
The big problem you have is that no one ever answers the phone, which is frustrating when you are trying to organise picking up your car.
17 April 2026
The warm welcome by Mark and Max who dealt with my vehicle and went through the recall work with me and what to expect. Clean and presentable site.
16 April 2026
The Service Agent Promise did a great job and was very personable.
16 April 2026
Excellent service at a clean station, refreshments provided, regular updates and clear explanations given
15 April 2026
Good
15 April 2026
To be honest this would have been a 5. When I collected the car my Bluetooth stopped working. The staff member was great at first but became hostile when I raised it. The issue itself was manageable, but how it was handled dropped my experience to 2
15 April 2026
My vehicle had been booked in for the 4th time to rectify the same fault which had been checked, diagnosed and supposedly rectified on 3 previous occasions.
14 April 2026
The guy that looked after me was calked Promise . I have to say what a great guy , smartly dressed, professional but friendly with impeccable manners . A credit to your company !
14 April 2026
Efficient service and friendly staff.
14 April 2026
Very smooth visit from start to finish
14 April 2026
Super showroom Friendly staff and waiting area first class
13 April 2026
not had good experience previously, as not job done properly, but this time Claire Cullen, service customer officer dealt very well, thanks.
13 April 2026
Excellent service from BMW Manchester. Kept up to date with the status of the booking from check in to completion of service requirements.
13 April 2026
Excellent Service
12 April 2026
Kept me up to date with how the service was progressing and contacted me as promised.
09 April 2026
Promise was easy to work with and was very swift.
09 April 2026
Overall very good experience. The car was done and washed within 3 hours. I received very good service from Promise. He was very clear and supportive. He explained the work the car needed in detail and provided me with a inspection video afterwards
09 April 2026
Happy
09 April 2026
Service completed to agreed timeline. Car washed and cleaned. Communication could have been better.
09 April 2026
Service was efficient and I waited in the customer area , which is superb, for the service on the vehicle to be completed. The service was completed timeously and the vehicle was handed back after a wash and vacuum. I am very satisfied.
08 April 2026
The service was on time and had good reception by Staff member - Mr Promise
08 April 2026
Attempted to charge £140 for a seatbelt fault by claiming dirt without evidence. Cleaning didn't resolve it, yet warranty was refused until escalation. Poor handling and attitude from service manager, though reception staff were excellent.
08 April 2026
There was no clear communication regarding payment and how to redeem my voucher. I called up prior to avoid any issues on the day only to be met with confusion on the day about payment.
05 April 2026
Very slow service. I was told that he vehicle would be done by 11 am. Sent car for service at 9 am. Only 1 update. No apology at the end.
04 April 2026
very helpful
02 April 2026
No breakfasts left
31 March 2026
Chloe and the team are amazing
31 March 2026
I was looked after by Claire who was very friendly and helpful. Claire called me back when she said that she would and kept me updated with the status of my car. I was very happy with the service I experienced.
31 March 2026
Nothing special
30 March 2026
Excellent service and communication from the service agent
29 March 2026
Polite & friendly service provided on the day, however. When dropping off the car it was down as being booked in for a service when in actual fact it was in for Warranty work and no paperwork was provided after the visit to confirm the work completed
28 March 2026
I wasn't informed when my car came on for its MOT that the brake pads were 80% worn at front. I requested health check 3 times and only when I called in and asked for print out I was told about my brake pads
28 March 2026
Absolutely amazing from dropping my car off the greeting person made me feel like family and so comfortable
27 March 2026
Great service - was very surprised by the price of the work, but I minor quibble
26 March 2026
very good service looked after doing this car purshe
26 March 2026
The person dealing with me stated my visit was for an investigation visit but this was done the previous week so clearly did not read notes on system
24 March 2026
My appointment was a 2.5 hr appointment from 8:45am and was a wait with car. When I pre-checked in, and I arrived at 8:30am to be told my car would be ready in approximately 2hrs. My car wasn't actually ready until 1:00pm, 4.5 hrs later.
24 March 2026
No issue with the work carried out on the car but didn't really feel looked after as a waiting customer. No drink offered or shown to waiting area. Was looked after much better at Liverpool. Very expensive service, £373 for oil change & micro filter
23 March 2026
good service
23 March 2026
Always a great service from the service department at Manchester! On time and kept updated through out the process. Car was repaired quickly and to a high standard.
23 March 2026
No issues
23 March 2026
Advanced check in is a very good system to save time for clients with little time to spare.
20 March 2026
I was told the diagnostic check would be £120 and was shocked and distressed to receive a phone call a few hours after dropping my car off to be told the fault hasn't been fixed and it would be an additional £120. BMW refused to fix my car. Shocking
18 March 2026
Claire and the team were really helpful and also arranged a courtesy car for me due to the issue. Claire went over and above to make sure that the repair was undertaken.
18 March 2026
Overall good service. The complimentary car wash was a very nice gesture but unfortunately the car came back with scratches.
17 March 2026
They did what they agreed for the quote provided over the phone.
17 March 2026
Price up front good communication all morning On the status of progress
16 March 2026
simple book in, task completed in time estimated, easy collection
16 March 2026
Hospitality, caring, professional, understanding, after care have been present everytime compared to other dealerships. Clearly good management breeds high standards.
16 March 2026
Very efficient and polite.
16 March 2026
This, a tyre replacement and cleaning the car, was done efficiently at short notice, and I was happy with that.
16 March 2026
Good customer relations Satisfactory conduct All round neatness Prompt service delivery
16 March 2026
Good apart from collection, there was only one advisor in service who was busy. The gentleman moving the cars came in, arranged to get my car and said he would get a service advisor to deal with me, so he was very good.
16 March 2026
Chloe super helpful and clear on the process. She was also really helpful when booking me in for my next service and was able to get a time that suited me
15 March 2026
Got me in asap and tried to get the best price for me. Advised what they would have to do
15 March 2026
Excellent service from start to finish thank you.
14 March 2026
All good no issues
14 March 2026
The lady in service Claire was excellent kept me informed of the repairs
14 March 2026
Lack of customer satisfaction and complete disregard when contacting a manager for a call back - this never happened.
13 March 2026
Good service! Good job!
13 March 2026
Particularly good experience with the service advisor, Promise, who listened & prioritised the service job, which was done in time.
12 March 2026
The last I had my car in for an oil service I had it washed and vacced. My car dried and it left a white residue on the paint work,(Water marks) So this time I just asked to vac it. Not good job done, even found 2 leaves. FOH staff great
12 March 2026
Promise Egho assisted me and was very kind and respectful, good service, everything fixed, Thankyou
12 March 2026
Claire was great in helping me get a part fixed under the approved used warranty especially as it was an abnormal case that normally wouldn't typically be covered.
FIND Williams Manchester BMW
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
03 June 2026
Great sales experience